Beauty of Joseon – Glow Deep Serum: Rice + Alpha Arbutin

Description

This serum is a brightening treatment that combines traditional Korean “Hanbang” wisdom with modern dermatological actives. It features a high concentration of Rice Bran Water (68%), historically known as “beauty water” in the Joseon Dynasty for its ability to soften and hydrate the skin. This is paired with 2% Alpha-Arbutin, a potent brightening agent that works by inhibiting tyrosinase activity to limit melanin production. The addition of Niacinamide helps to further even out the skin tone and manage sebum, while the lightweight, watery texture allows for deep hydration without a heavy feel.

Additional information

Weight	0.05 kg
Volume	30 ml
Recommended Retail Price	18 €
EAN	8809738312728
How To Apply	After cleansing and toning, apply 2 to 3 drops of serum to the face. Gently pat with the fingertips to aid absorption. For best results, use both morning and night. Always follow with a broad-spectrum sunscreen during the day, as brightening treatments can make the skin more sensitive to UV rays.
Key Ingredients	Rice Bran Water (68%), Alpha-Arbutin (2%), Niacinamide, Panthenol, Squalane, Black Soybean Extract, Mung Bean Extract.
Skin Type	All skin types, especially those with hyperpigmentation, dullness, or uneven skin tone.
Skin Concern	Dark spots, age spots, post-inflammatory hyperpigmentation (PIH), and a lackluster complexion.
INCI	Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Perilla Ocymoides Seed Extract, Adansonia Digitata Fruit Extract, Paleacrum Flower Extract, Coptis Japonica Root Extract, Arginine, Carbomer, Hydroxyethylcellulose, Ethylhexylglycerin, Polyquaternium-51, Disodium EDTA.